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Here are 4 tips on how to use digital marketing effectively

1. Create interactive digital content

Make interactive content a priority. When compared to passive digital content (such as blog posts or videos) that are merely read or watched, interactive content requires the user to participate actively.

2. SEO is important

Entrepreneurs must pay close attention to search engine optimization, or SEO, to ensure that their business appears near the top of these searches.

3. Know your target customer

You should know your company's target demographic before investing time and money in digital marketing. Make sure you know which social media sites your customers use most frequently.

4. Mobile optimization is a must

You must make everything you do on the web, through social media, and on search engines mobile-friendly so that you can get the most bang for your buck through digital marketing.

SW Digital Agency Weekly Tips To Your Online Presence

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